Marketing Mentor on Instagram: "Meat & Livestock Australia, the organisation that represents and markets Australia’s red meat industry, turned a global happiness report into a national moment. After Australia slipped in the World Happiness Index, MLA released its annual Summer Lamb film, created by Droga5. Not to debate the data, but to question how happiness is measured in the first place. Instead of charts and rankings, the ad shows everyday Aussie rituals: summer barbecues, shared meals, time

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