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Your audience is not as price sensitive as you think. They are risk averse. Most people are not deciding whether they can afford you. They are deciding whether choosing you feels safe. Especially when you are a newer brand or you do not yet have a long service history, the first purchase carries the most perceived risk. That is why trust signals matter so much. Clear messaging. Proof of results. Consistency in how you show up. Signs that you understand the problem properly and know how to solve
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