How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To …

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Note: The previous …

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Do you have multiple …

Jul 1, 2023 · How to get started with Google Analytics 4 There are 2 ways to get started if you are an editor or administrator: Option 1: Set up Analytics data collection for the first time Do this if …

Watch the videos on Youtube Product Management Training Series This training for Google Analytics Practitioners goes deep on the most important and newest Analytics features. Learn …

The default reports in Google Analytics help you monitor your key business metrics. Explorations gives you access to data and analytical techniques that aren't available in reports.

Measure campaign performance Use Google Analytics conversion data to measure campaign performance and make adjustments as needed. For example, you can use Google Analytics’s …

URL builders: Collect campaign data with custom URLs Discover how to use Google Analytics’s URL builder to add utm parameters in order to identify the campaigns that refer traffic. By …

Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations (like Google Ads …