Why Every Google Ads Account Needs To Run Scripts

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

How To Adapt Your PPC Strategy For The Rise Of Zero-Click Search

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Apple will add more App Store search ads

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not ...

When Google’s AI bidding breaks – and how to take control

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
NPR

Not so fast, Netflix. Paramount launches hostile bid for Warner Bros. Discovery

Get out your popcorn because there's more drama in the fight over the media powerhouse Warner Brothers Discovery: Paramount Global has sweetened its offer to acquire Warner by a bunch, offering an all ...
CNN

What is a hostile takeover bid?

His hostile takeover bid failed because Clorox’s board adopted an approach known as a “poison pill,” where existing shareholders are given the opportunity to buy more shares at a steep discount. If ...
Variety

Warner Bros. Discovery Bids Are Due This Week. How Do Paramount, Netflix, Comcast Stack Up?

A stand-alone Warner Bros. would have an enterprise value of $44 billion (and $37 billion equity value), per estimates by Wall Street research firm MoffettNathanson. Zaslav’s hypothesis is that Warner ...