AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

“Click To Do” is Microsoft’s latest AI feature and selling point for Copilot+ PCs. Now that Windows Recall has taken a backseat after so much privacy criticism, Microsoft is turning the page—and this ...

Dana White has confirmed that the UFC will no longer be on pay-per-view in the United States as he confirmed a new ten-figure broadcast deal. The UFC has always offered premium events on pay-per-view, ...

A federal appeals court blocked a new rule that would have forced businesses to make it easier to cancel unwanted subscriptions and memberships. The U.S. Court of Appeals for the 8th Circuit struck ...

The Federal Trade Commission’s (FTC) “click-to-cancel” rule was struck down by an appeals court on Tuesday, just days before it was set to take effect. The rule, announced in October 2024, would have ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...