Loyal customers are assets to any business. The best way to transform someone into a loyal customer is by offering outstanding customer satisfaction. Therefore, it is essential to gauge how happy and ...

Since its creation and publication in 2003, the Net Promoter Score (NPS) has become the standard measurement and indicator of sentiment. Although it was originally created to gauge customer loyalty ...

You would be hard pressed to find any CEO publicly stating that their employees are NOT their most valuable asset. There is much evidence and scores of management books emphasising the importance of a ...