Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Nearly 80 Roblox lawsuits centralized in a San Francisco MDL. Judges will test core claims about platform safety.

London (CNN) — IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24 and becoming the first brand to offer paid work on the ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

In recent years, Roblox has emerged as a platform that brings game creators and players together under a single, metaphorical roof. It’s a concept that could be seen as the future of gaming in a way, ...