September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Gillette razors are a lot like LeBron James. Both debuted in the early aughts and have stayed at the top of their game ever since. Since its release in 2006, this razor has earned a loyal following ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Blunt, inefficient razor blades are a recipe for itching, irritation and accidental cuts, so getting fresh, precise blades are a priority for many. Bulk-buying can save shoppers a decent chunk of ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

Between a general dislike for hygienic chores, a coarse beard and sensitive skin, shaving is the worst of my life’s ablutions. Generally, I just don’t. My face could do with a daily shave, but instead ...

Gillette, Harry's, and Dollar Shave Club are engaged in a fierce battle over the market for subscriptions and home delivery of shaving products. The customer benefits of such clubs are convenience and ...