Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

GEICO auto insurance has come up with some creative and hilarious commercials over the years. There are the adorable and mischievous squirrels, Maxwell the pig, the famous GEICO gecko, and of course ...

Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...

Berkshire Hathaway remains a core long-term holding, offering superior risk/reward and unmatched liquidity for investors. GEICO, a key Berkshire subsidiary, restored profitability by embracing ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

As he celebrates the three-year anniversary of establishing the GEICO Local Office of New Hyde Park, owner Ryan McGowan, who’s spent his entire career at GEICO, will commemorate another milestone with ...

Calling the wrong number could cost you hundreds of dollars if you hook up with a bogus customer service line. A metro Detroit woman was shopping for cheaper car insurance in June, and like most ...