After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...

I am completely exhausted by huge corporations like McDonald's and Coca-Cola choosing to rely so heavily on AI for their ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

With boost from pop stars Olivia Rodrigo and Dua Lipa, Mormon-inspired chain plans Southwest Florida 2026 debut at two spots.

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

Honestly, the 1980s were a wild time for soda. Neon colors, bold flavors, and marketing campaigns that promised everything from extreme energy to a philosophical take on mediocrity. These drinks weren ...

The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or ...

Despite these nearly identical increases, the two companies offer very different prospects for income investors. Which is the ...

Order a fizzy drink in Baghdad or Beirut and chances are you’ll be served a Pepsi. Unlike anywhere else in the world, in the Middle East Pepsi has managed to trounce Coca-Cola. Its success is part ...

NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of pirating his distinctive voice for an advertising campaign. The lawsuit ...