After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...
Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.
With boost from pop stars Olivia Rodrigo and Dua Lipa, Mormon-inspired chain plans Southwest Florida 2026 debut at two spots.
Honestly, the 1980s were a wild time for soda. Neon colors, bold flavors, and marketing campaigns that promised everything ...
Remember when you could walk into any corner store and find yourself staring at a wall of sodas you'd never even heard of?
Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...
Jordyn joined Investopedia in February 2025. She was previously a freelance writer covering lifestyle, entertainment, politics in the Midwest, and more. Frederic J. Brown / AFP via Getty Images Social ...