The New Year’s Eve crystal ball in New York City dropped, ringing in 2026. However, this year, the brand new redesigned ball ...
The CTV Your Morning Ottawa Food Drive collected non-perishable items and money to support the Ottawa Food Bank heading into the holiday season and into 2026. “It is incredible to see such generosity ...
If not provided with a balance of expert opinions, Canadians will be more easily led to believe that the sky is falling You can save this article by registering for free here. Or sign-in if you have ...
Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...
Canadian journalist and longtime CTV News anchor Beverly Thomson has died. Thomson, who is best known for her high-profile interviews with politicians and celebrities, died on Sunday morning ...
Roku continues to lead the connected TV device market, with a 37% share globally and 37% share of the U.S. market in Q2 2025 according to Pixalate. The data in the study is notable because it ...
New Delhi: Artificial Intelligence is reshaping the entertainment and media landscape, and connected TV (CTV) is emerging as one of its biggest beneficiaries. According to PwC’s Annual Global ...
The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...
AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...
New Delhi: Once a niche, India’s Connected TV (CTV) advertising market has surged from Rs 450 crore in 2022 to Rs 1,500 crore in 2024, according to the recent Deloitte-MPA report. Although it ...
The flavour of the season is continuing its run in the Indian advertiser’s media plan, and it doesn’t live in a cookie jar or an opaque algorithmic black box. Connected TV, or CTV, continues looking ...