Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

So, what starts as “let’s understand if people have heard of us” will depressingly and inevitably become “we need to raise ...

Strategic branding goes beyond aesthetics; it encompasses thoughtful planning, consistent execution, and a deep understanding ...

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy ...

As Season 6 returns, advertisers view Bigg Boss Marathi as a long-duration media layer, balancing television reach with ...

UNCF released a survey that shows startling numbers concerning the brand recognition of HBCUs in various areas of the country ...

Asset-Based Lending (ABL): A loan secured by collateral such as inventory or receivables, offering flexible borrowing terms ...

The icon fronts the campaign, marking the brand’s fragrance franchise revamp, as mapped out by Dolce & Gabbana Beauty CEO ...

Professional haircare brand &Done secures $3 million in Series A funding led by RTP Global. The Bengaluru-based startup will ...

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...