It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...
Articles written by Archie Colvin ...
Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.
A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
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