In 1952, Jack O'Neill opened the first-ever "surf shop" in Santa Cruz, a novel idea that soon spread throughout California ...

The sport generates nearly $200 million a year for the area economy, according to a report that urges planners to protect ...

Surfing generates nearly $200 million a year for Santa Cruz, but a new report warns that climate change and coastal planning ...

From ocean surf to mountain forest, the United States is home to animals that trigger deep fear in many people. Sharks, bears ...

OCEAN FEVER, part of PURE ONE, is an innovative surf travel business, looking to bring a fresh, inclusive, and ...

Santa Teresa's House of Somos bring something unique to Costa Rica: surfers can find an array of high-quality, domestically ...

The affable Aussie is front and center in an underground, mongrel surfing revival that’s taking over the freesurfing universe ...

Five years ago, Patricio Guerrero was surfing the rolling waves of Santa Cruz when the leash on his board broke, sending it ...

Swellcycle’s zero-waste approach combats what’s known as the “surfer’s paradox,” in which surfers, who are often avid ...

Swellcycle in Santa Cruz has a solution for environmentally conscious surfers: 3D-printed boards made from recyclable ...

Pantone may have predicted the color of the year to be Cloud Dancer, but the runways suggest a louder color taking over 2026: ...

Andy Seidensticker loves a chat. He speaks about a mile a minute, in a distinct So-Cal drawl, but I guess we all would if we had this much cool shit to say. The guy’s been around the block – skating ...