In 1952, Jack O'Neill opened the first-ever "surf shop" in Santa Cruz, a novel idea that soon spread throughout California ...

The sport generates nearly $200 million a year for the area economy, according to a report that urges planners to protect ...

Surfing generates nearly $200 million a year for Santa Cruz, but a new report warns that climate change and coastal planning ...

Surf Coast Shire is looking for 200 riders for a new smart bike light trial! Help improve local road safety and ...

From ocean surf to mountain forest, the United States is home to animals that trigger deep fear in many people. Sharks, bears ...

OCEAN FEVER, part of PURE ONE, is an innovative surf travel business, looking to bring a fresh, inclusive, and ...

Santa Teresa's House of Somos bring something unique to Costa Rica: surfers can find an array of high-quality, domestically ...

The affable Aussie is front and center in an underground, mongrel surfing revival that’s taking over the freesurfing universe ...

You might be deep in winter hibernation mode, but 2026 is right around the corner—and the fashion trends are already taking ...