The popular app’s online marketplace is growing rapidly in the United States, driven by TikTok’s popularity and influencer advertisements that look a lot like TV infomercials.

Harry Luu, who cultivates and sells rare plants, brought in $42,000 in one day by streaming on a platform called Palmstreet.

Television shopping network Quality, Value, Convenience, better known as QVC, expects big things from the Apple Watch for retailers, both as an engagement tool and as a point of sale. The retailer is ...

Looking for a gift that feels elevated? Perfume and cologne are an easy win. They add a touch of luxury and elegance with ...

TikTok isn’t just feeding social media addiction. It’s now enabling shopping addiction, too. Between January and October, the ...

Live online shopping is giving some businesses a big boost.

Whatnot’s cofounder and CEO Grant LaFontaine explains how his team has managed to evoke the feel of in-person shopping inside an online experience. While digital live shopping has been popular for ...

While the star journalist tells Page Six Style she rarely shops for herself, her favorite gifts to give (and get) include Rag ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

You can take it anywhere!

Live shopping's success in Asia has long entranced U.S. brands, but Western brands have struggled to replicate this ...

For those of you who need it translated, FYP = For You Page. It’s TikTok. I’m spending all my money on TikTok Shop. Please ...