All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Key performance indicators, or KPIs, measure the effectiveness of a function within an organization, and are especially important for a core functional area such as accounting. By tracking and ...

It's important to track, measure and assess the performance of your software development teams as an engineering leader. This way, you ensure that you'll come up with the highest quality product. This ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Morris, co-founder of ...

Key performance measures (KPIs) are vital in measuring an electrical contractor’s present and future success and go beyond just looking at how much money the company is making. On the second day of ...

Let's say that your business averages a cash balance of $100,000 at the end of every month. You also find that even though you average a $100,000 in cash you often find yourself in a position where ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...