Headlines and relative disappointment have done more damage than actual results. Either way, the tide is turning for the ...
Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...
Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return ...
The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...
The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...
Dos Equis is reprising its “Most Interesting Man in the World” commercials with Vermont actor Jonathan Goldsmith.
The Heineken-owned beer brand updates its campaign for a digital-first era while betting that familiarity beats nostalgia.
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