In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...

Sjolie reports that the demand for clean skincare is reshaping the beauty industry, driving growth and changing consumer ...

Medik8 is a science-led skincare brand trusted by beauty lovers and dermatologists alike – and many users may not even ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Here’s why we decided to crown the iPhone 17 as this year’s 9to5Mac Product of the Year. This is the first year since we ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

Red Eye has returned for season two tonight and we're reunited with Detective Hana Li as she gets stuck into solving a murder ...

Discover what mindshare means, how it impacts brand popularity and consumer awareness, and how it compares to market and ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Every decade, marketing goes through a seismic shift. The kind that quietly determines which brands win visibility and which ones get left behind. In the early 2000s, that shift was search. Brands ...