In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should ...