Strategic branding goes beyond aesthetics; it encompasses thoughtful planning, consistent execution, and a deep understanding ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

At the core of Yasam Ayavefe's business philosophy is a commitment to sustainable progress. He has built a reputation for ...

As global companies enter the 2026 fiscal year, China remains one of the world’s most strategically important—and operationally complex—markets. For international executives, the challenge is no ...

Learn about auth tokens, token-based authentication, JWTs, and implementation strategies. Enhance security and user experience in enterprise SSO and CIAM.

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

U.S. drugmaker Lilly's Mounjaro, approved for diabetes and weight loss in India, became the top-selling therapy by value in October, with sales doubling within months of its March launch, outpacing ...

But what makes influencers “shine” goes beyond follower counts and brand deals; it stems from core experiences, purposes and ...

If you’re looking to boost your reputation, build trust, and increase brand awareness, follow these social media trends ...