Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Forbes’ expert contributors share lessons from forward-thinking brands that most businesses can use to succeed in 2026.

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

AI only creates lasting value when it is woven into the flow of work. Retail and CPG companies must redesign processes so AI ...

A clear example is the S&P 500 Aristocrats Index, which tracks companies that have raised their dividends every year for at ...

When done right, communication and community-building can be powerful tools that establish your brand as an authority worth ...

Beauty retail executives from Ulta, Credo Beauty, Bluemercury and Thirteen Lune share what they're searching for in emerging ...

NEW YORK — December 24, 2025 — Crown Brands Group (“Crown”), a newly formed brand management firm, today announced the acquisition of Hanky Panky, the 48-year-old iconic intimate apparel brand known ...

Jaguar has built its final combustion-powered car, with the F-Pace marking the end of the brand’s gas era ahead of its ...

After rumblings that Rhode's $1 billion sale landed Hailey Bieber billionaire status, Northwestern University law professor ...