Understanding which marketing campaigns generate genuine revenue is the cornerstone of an effective strategy. Yet for many businesses, phone enquiries are still ...

In 2025, World Weather Attribution identified 157 extreme weather events that met a set of criteria of humanitarian impact.

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named the 2025 Top AI-Powered Marketing ...

New AI regulation forces Big Tech companies to disclose how they plan to prevent and handle artificial intelligence disasters ...

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

The release marks a significant strategic pivot for Google DeepMind and the Google AI Developers team. While the industry ...

In a paper published in SCIENCE CHINA Earth Sciences, a team of researchers conducted a comprehensive analysis of historical changes in the frequency and spatial extent of hot droughts at multiple ...

Zara’s use of AI-generated fashion imagery has ignited a global debate, promising speed and efficiency while raising urgent ...

Central Asia, the Sahel region and northern Europe experienced their hottest year on record in 2025, according to AFP ...

To solve the global optimization problem, Marketing Attribution chose Gurobi for its advanced decision intelligence ...

Experienced marketing technologists know that martech isn't as simple as finding an "easy button" you can press and automatically get more leads and higher conversion. They know that if you feed your ...