Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Why data matters: Understanding audience behavior and content performance helps creators make informed decisions, avoid one-hit wonders, and build long-term engagement. Tools to track: YouTube Studio, ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

Why metrics matter: CTR, watch time, and audience retention directly influence YouTube’s algorithm and your channel’s visibility. Optimizing content: Using analytics to identify high-performing ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

YouTube is rolling out a new analytics hub for creators on its platform today (July 7), which will provide expanded real-time statistics for videos and allow artists the ability to see details on a… ...

This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...

Are you new to YouTube and want to know your channel’s performance? YouTube has a feature called Channel Analytics. It shows the watch time and average views of your videos, as well as the performance ...