For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

LAS VEGAS (KTNV) — The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores. Kids not only get their hands on the hottest toys ...

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab, a site that lets kids unbox and play with toys digitally. The tool will let ...