Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...
It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...
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Varsity Spirit & Scripps Sports bringing professional cheer to national television
Ion will showcase the new league's full 2026 season and championship match exclusively. The post Varsity Spirit & Scripps ...
"Really?" he repeated as the trio before him struggled momentarily to hold steady a fourth member high above their heads while providing a one-legged base. "Come on, girls! It's a simple lift." For ...
NEWAYGO, Mich. — The Newaygo Lions varsity cheerleaders got to take a visit to Ford Field on Saturday for what the team said was an "unforgettable" afternoon. Newaygo High School's varsity cheer team ...
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