Add Yahoo as a preferred source to see more of our stories on Google. After signing a six-year sponsorship deal in December 2014 with the UFC, the fight organization is moving on from Reebok. Today, ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Endeavor is currently in the process of finalizing a merger between WWE and The UFC to form a new ...

The global designer, marketer and distributor of combat sports apparel and accessories, Venum, has been named the exclusive global outfitting and apparel partner for the mixed martial arts ...

The UFC is getting into business with one of the world’s leading online retailers. Friday, the promotion announced a new multiyear partnership with Zappos, a Las Vegas-based company owned by Amazon ...

Reebok has partnered with mixed martial artists Jon Jones and Ronda Rousey as it looks to strengthen its position in the sports industry. The brand will associate and collaborate with the athletes, ...

The UFC on Friday named Zappos its official U.S. licensing partner. The mixed martial arts promotion said in a news release that the Amazon-owned Las Vegas-based company will be the exclusive ...