Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, ...

Breakfast cereals in the United States now contain more sugar, fat and salt, while key nutrients like protein and fiber are on the decline, according to research published Wednesday in JAMA Network ...

Cereal's struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan, on the map split into two companies. Kellanova took ...

(NewsNation) — A new study has found that breakfast cereals in the United States are becoming less healthy. The study, from the journal JAMA Network Open, was conducted over more than a decade, from ...

For years, General Mills has been king of U.S. cereal, with Kellogg Co. chasing close behind. But the rivals face a new season in their decades-long battle as Kellogg prepares to spin off its North ...

May 22 (UPI) --They're a go-to breakfast for millions of kids and adults. They're brightly colored, packed in enticing boxes and often marketed as healthy -- but many cereals today are actually less ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...