At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Target marketing for your small business is the product of extensive research into your consumer base and the needs of the local market. There are several types of target marketing your company may ...

Customer service is the greatest and easiest tool for building your business. Don’t just aim to make a sale — try to earn a repeat customer. Whatever you’re selling, remember that you’re in the people ...

Nine in 10 marketers say that visual content is either quite important or absolutely necessary for their 2019 marketing strategies, a Venngage Marketing Survey found. Why? Because consumer demand for ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...