TikTok users are planning an invasion of a rival platform, YouTube Shorts, in a bid to bring the latter in line with TikTok’s fast-paced trend cycle. YouTube Shorts ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...

As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos. Creators will get access to an improved video ...

YouTube shorts is gaining on TikTok among music fans, per a new Luminate report. TikTok has long been a go-to platform for music discovery, but other apps may be catching up. YouTube shorts could be a ...

Little news has come out on whether the government will reach a deal with ByteDance to prevent the ban from continuing other than vague assurances from the administration. In anticipation of the loss ...