With over 66 million daily users, the virtual world platform is now allowing experiences exclusively for people 17 and up. What’s driving the push? With over 66 million daily users, the virtual world ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Netflix and Lionsgate join a new Roblox licensing program. Roblox is a massive video game. You might not play it, and it can be seen as more childish, but the numbers this title brings in are nothing ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

Joanne Orlando received funding from eSafety Commissioner. Roblox isn’t just another video game – it’s a massive virtual universe where nearly 90 million people from around the world create, play and ...