In partnership with Warner Bros. Pictures’ upcoming “Justice League” action adventure film, Gillette kicks off research to explore technology to groom the next generation of Super Heroes ...

New campaign spot flips dynamics between professional athletes to showcase Gillette’s ultimate shaving experience in an all-new way TORONTO--(BUSINESS WIRE)--Gillette, the world’s leading expert in ...

SAN DIEGO (NEWS 8 / AP) - Thirty years after first introducing the tagline "The Best A Man Can Get," Gillette is taking a fresh look at what it means for men to be at their "best." This week Gillette ...

When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but you’re bound to regret it once you’re faced with nicks, razor burn and ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

A new Gillette razor advertisement released this week is sparking national conversation about gender and cultural branding. The campaign is called "We Believe: The Best Men Can Be," and it challenges ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Gillette’s Heated Razor Kit is one of the most ...

Gillette recently unveiled the Fusion Gamer and Fusion Power Gamer, two new variations of its men’s razor. The canny Web site, television ads, and packaging were put together specifically to appeal to ...

New campaign spot flips dynamics between professional athletes to showcase Gillette’s ultimate shaving experience in an all-new way "I grew up watching Tracy McGrady and learned a lot from his ...