Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across ...

The tennis pro said at the 2026 Australian Open that her outfit honors Serena Williams and Maria Sharapova in a whimsical ...

However, Nike may have deflated Osaka's on-court reveal by putting her dress online before the start of the Australian Open.

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The word vapor is ubiquitous within Nike. Vapor products live in ...

Last Friday, tennis fans were let down to learn Rafael Nadal formally announced his retirement. It came as no surprise, but it was still bittersweet. There are only three more chances to see Nadal ...

Nike has always been great at making its athletes stand above the competition. It's as good of a marketing company as it is a sportswear company. Knowing that, it's easy to be cynical about some of ...

Clay court season is over, and now tennis has switched to grass. It has been an adjustment for fans (and Nike) not seeing Rafael Nadal on the court this year. Nadal announced his retirement in October ...

When most people think about signature shoes, tennis isn't the sport that typically pops up in their minds. Instead, it's basketball. But what most people don't know is that a literal tennis shoe is ...

At just 18 years old, Anna Leigh Waters has already made a name for herself as one of the greatest female pickleball players in history. With an impressive tally of 181 Professional Pickleball ...