A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...