You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was ...

For many, a brand is synonymous with a logo. Consumers identify McDonald’s with its iconic golden “M” and think Big Mac and fries. Likewise, Apple’s logo is recognized internationally, carrying with ...

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

Without a doubt, the Swoosh logo is one of the most recognizable logos of all time. The Swoosh has helped energize iconic Nike styles for decades, going as far back as 1972 when the Blazer and Bruin ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe ...

Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

A logo can make people fall in love with a brand, make a company stand out from its competition, and make a company rich–in more ways than one, it turns out. According to the Paradise Papers–a trove ...