This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As company leader, Goodson ...

If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first ...

In January this year, the airline shortlisted WPP, VCCP (part of Chime Communications), StrawberryFrog and another independent agency to proceed to the next round of pitches, ousting Omnicom group ...

American gym operator Crunch Fitness has launched an advertising campaign that seeks to put the fun back into fitness and promote the ‘No Judgement’ culture of its gyms. Headquartered in New York, ...

The Swedish culture tends to be aspirational for many Americans. There is a perception that they have a healthier view on work-life balance and live a more natural lifestyle. Now, creative agency ...

For decades, Pepsi's Gatorade and Coca-Cola's Powerade have spent millions battling one another for market share of the $2.45 billion U.S. sports drink market. Yet, both brands have tended to stick to ...

As the co-founder of StrawberryFrog, a creative agency that my wife, Karin, and I started together, I’ve learned a great deal about balancing a husband-and-wife-owned business while maintaining a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 min 28 sec ago By Garett Sloane - 1 hour 25 min ago By Jade Yan - 2 hours ago By Ad Age Studio 30 - 5 hours 47 ...

Strawberryfrog India has won the business for watch brand Xylys after a multi-agency pitch. Xylys, a Swiss-made Indian premium watch, was launched in 2006 in a category dominated by well-known ...

Presented by leading Movement Thinking™ firm, StrawberryFrog, and Dynata, the world’s largest first-party data platform for insights, activation and measurement, the 2022 Purpose Power Index revealed ...

In a poll last month, the readers of Adweek chose StrawberryFrog as the agency that would be the hottest agency in the United States in 2008. Almost at the same time came the announcement that ...