What can startup founders learn from Save the Cat! by Blake Snyder? This article explores four storytelling structure ...

In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

Death is no laughing matter. At least, most of the time it isn’t. A comedian as gifted as Mike Birbiglia, however, can spin a 78-minute yarn about confronting his own mortality into something as ...

I’m having breakfast with a friend the other day, and the topic shifts over to business. “How are things going? What are you building?” Uh-oh. First off, I’ve done a terrible job in the past of ...

“The Lord of the Rings: The Fellowship of the Ring” actors Ian McKellen (left) as Gandalf and Elijah Wood as Frodo. Photo: Getty Images At its core, a story is simply a narrative about transformation, ...

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

But it doesn’t have to be. In fact, companies are creating products to change the world through incredible innovations, making lives easier for millions. The problem? They don’t know how to ...

Ecosystem Storytelling: Establishing Standards for a Community of Practice (McKenzie Morgan/Technical.ly) Storytelling isn’t just a tool to describe an ecosystem — it is part of the ecosystem itself.

Facts and figures are easy to forget. They may seem important to you because they highlight your product — but the fact is that they're not important to your customers. What's important to them are ...

John Crowley, digital editor at The Wall Street Journal, shared his tips for immersive storytelling and production. One of the biggest challenges for any newsroom, said Crowley, is that journalists ...

This week is the Society for Storytelling’s 15th annual National Storytelling Week. Events to mark this promotion of the oral tradition of storytelling take place in schools, museums, bookshops and ...