In the May before its launch, I had my own opportunity to get familiarized with Stetson, when I received an invitation to view its factory in Garland, Texas, some 40 minutes’ drive from Dallas. It was ...

Beyoncé, Jeff Bezos, Barbie and Ken and the characters on “Yellowstone” all have one thing in common: In the past few years, they’ve worn Stetson cowboy hats. Once considered a niche accessory, cowboy ...

There are a lot of brands that boast about their American heritage, even if they're only a few decades old. Then there's Stetson. The quintessential Western brand was founded in 1865 by John B.

Bruno Mars‘ brand Ricky Regal and Stetson reunited for their second collaboration, creating the 10X Straw hat inspired by Western style and the cowboy core aesthetic. The style reimagines the brands' ...

A ten-gallon Stetson hat is as integral to the classic cowboy uniform as a pair of shit-kicking boots, steely spurs, and fluttering chaps. But thanks to a new collaboration with multidisciplinary ...

Jon Wolfe owes his success to his hat. New to the national country music scene, Wolfe is in recording his first album, which is getting offers from major labels, after winning a battle of the bands ...