Sony has long adopted a ‘cover-every-base’ approach to its marketing strategy. Its business model since its DSLR days has seen the brand flood the market with an array of outwardly similar models, the ...

Sony has two new compact full-frame cameras — the A7C II and A7C R — and they both sound great for creators, YouTubers, and photographers craving resolution ...

Imaging powerhouse Sony has decided to go all in and announce two cameras and a lens at once. The cameras expand the Alpha 7C series, moving the line from a single, do-it-all, full-frame camera to two ...

We'll start with the A7C R, since it's an all-new model. It features a softer, grippier material along with a deeper handle. It also comes with an add-on grip that extends the length, giving you a ...

The Sony A7C II has just dropped to $2,298, down from $2,499.99, which means a saving of over $200 on one of the most ...