Is it ironic when a rumored camera gets a pre-release photoshoot of its own? If so, the new Sony A33 and A55 Pellix DSLRs are steeped in it, because a few photos have just broken cover over at Photo ...

Sony have today launched two brand new additions to their Alpha range of DSLR cameras that use a new technology known as Translucent Mirror tech. Translucent Mirror technology allows the new A55 and ...

These two new models are Sony’s very first digital cameras to employ Translucent Mirror Technology, which uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image ...

All right. Sony’s A55 camera adopts a new spin on a decades-old photographic idea: the mirror is translucent. It splits light between the focusing sensor and the image sensor — all the time. The ...

Building on the acclaimed a33 and a55 models, the a35 camera with Sony's Translucent Mirror Technology allows responsive, accurate continuous autofocus – whether shooting high-speed still photos or ...

Sony announced the 16-megapixel Alpha SLT-A57 interchangeable lens (A-mount) digital camera with translucent mirror technology, 12 fps shooting, Full HD (60p) video capture and new auto portrait ...