About this research This study is Pew Research Center’s latest effort to explore the landscape of teens and technology today. It focuses on social media and how the views ...

SAN FRANCISCO—Snap and Samba TV have released a new study showing that Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. The results showed an ...

Researchers from Cornell Social Media lab and ReImagination Lab have studied the social media application platform Snapchat in hopes of learning how its unique design features affect our relationships ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Creator partnerships with brands can help boost not only awareness but also purchase intent across Snap’s platform, according to research released by the company. Among the findings was that creator ...