For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...

This is sustainability – Smarties style! The iconic treat that Canadians know and love is taking a meaningful step away from single-use plastics and is the first global confectionery brand to switch ...

There’s nothing more nostalgic than treating yourself to a tube of Smarties, but if there’s one thing that’s always annoyed us about the sugar-coated sweets, it’s the random colour ratio in each pack.