Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...

Entrepreneurs know they’re in a war for customer attention, so they’re spending more to get it.

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

Evolving customer habits and technology advancements necessitate a shift beyond traditional marketing to more advanced strategies for small businesses. Personalization and conversational marketing are ...

BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the launch of Precision Marketing: a smart, scalable ...

Small businesses often face the daunting challenge of competing with larger competitors who have significantly more resources at their disposal. However, this doesn’t mean small businesses can’t carve ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research from Taradel. The report was based on data ...