The YouTube video opens on a smiling young woman facing the camera. She makes soft fluttering noises with her fingers, moving them from side to side as she slowly and delicately whispers into a highly ...

A new article from the New York Times Magazine details the decade-long history of ASMR, or Autonomous Sensory Meridian Response, tracing the trajectory from a small Facebook group of dedicated ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

ASMR stands for an autonomous sensory meridian response. The funny thing? Research and science behind ASMR are still so new that there's really no "scientific" definition for the term. It simply ...

ASMR is a widely spread type of content around any type of video or audio focused social media platforms. Be it the TikToks with a video at the top and an ASMR video on the bottom to get that funny ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

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ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop tribute.