Luxury Swiss watchmaker Rolex has a tradition of designing the Greenroom at the Dolby Theatre in Hollywood, California, for the Oscars each year. The VIP lounge is where A-listers retreat to calm ...

If you think of a Rolex Certified Pre-Owned boutique as a place to get a slightly used Submariner, a well-loved Datejust, or some other “used” Rollie, think again. For many who took a cynical view of ...