This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing decisions by using retail analytics. The two-part report also highlights current ...

Impact Analytics has released a new whitepaper, "CortexEye (TM): Embedding Decision Intelligence into Retail Operations," which explores the structural limits of current analytics architectures and ...

Opinions expressed by Digital Journal contributors are their own. The retail industry has long grappled with the challenge of effectively communicating with a diverse customer base. Traditional ...

With today’s launch of Retail Merchandising Analytics, Oracle has begun the process of adding five different Retail Analytics applications to its Business Intelligence (BI) offerings. Customer ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Retail Media Networks are increasingly essential in how retailers ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...