Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through ...

When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life ...

Ryff technology—built on smart algorithms and powerful processing—has made the company a leader in the new and growing field of virtual product placement. BY FastCo Works Four years ago, Roy Taylor ...

After its worst recorded decline during the pandemic’s first year in 2020, product placement is back with a vengeance. Globally, product placement spending surged 12.3% to $22.93 billion in 2021, ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

Product placements yield less brand recognition than traditional TV commercials and are only slightly more effective than 30-second spots at motivating viewers to purchase a product, according to the ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Giving Assistant collected seven notable examples of product placement through media history, from books to movies to video games. - Kevin Winter // Getty Images Giving Assistant collected seven ...

Companies usually pay for product placement just to sell their goods. This time, a company full of ER fans wanted to vicariously participate in the show.

Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically embedding products to create lasting audience impact. During ...

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

The Federal Communications Commission is exploring new rules about product placement in television programs. Often called stealth ads, product placement are paid promotions that appear not in separate ...