Business owners can avoid the wrath of what haters call surveillance pricing if they follow my guide for smart pricing.

Popular food delivery service Instacart has been using a shady algorithm that charges different prices to different customers on the same grocery items in the same supermarkets without telling them, ...

As fast-casual dining grows more crowded, Chipotle Mexican Grill, Inc. CMG is finding its once-uncontested position increasingly challenged. Rival chains are leaning on value meals and promotional ...

McDonald's is bringing back its Extra Value Meals as it tries to appeal to price-sensitive customers. Customers will save 15% on the combo meals compared to buying the entree, fries and a drink ...

Traditional pricing models may no longer attract budget-conscious buyers who want flexibility, transparency and a clearer ...

In 2024, DoorDash said that one-third of its customers had annual household incomes lower than $50,000. Its new partnership with Family Dollar could help DoorDash be more appealing to price-sensitive ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.