Estelle Reale is Marketing Director, EMEA, at Sublime Skinz, a leading adtech company specializing in the distribution and optimization of Skinz-based advertising. The days of the pre-roll video ad ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in ...

YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos. YouTube creators won’t be able to individually select if pre-roll, ...

A study by mobile advertising network madvertise has claimed pre-rolls ads short videos that run before the promo is selected - can result in ad awareness jumping by up to 255 percent. The stats, ...

Completion statistics for YouTube pre-roll ads are grim, to say the least. A study from research firm MetrixLab in April 2013 found 94 percent of pre-roll ads getting skipped after the first 5 seconds ...

Streaming platform Twitch has revealed its 2023 features roadmap, which includes changes to pre-roll adverts, new chat engagement tools, and more options to help users better manage their brand deals.